Helping Accounting Firm Owners Build Better Businesses
Author of The Simple Firm, The Intentional Accountant, and Co-Author of The E-myth Accountant.
About Darren
Darren Root is an author, entrepreneur, speaker, and creative visionary dedicated to reimagining what it means to lead in the accounting profession. While putting himself through college working at a high-end men’s clothing store, Darren developed an early appreciation for style, service, and design—values that would shape his entire professional journey.
After starting and scaling his own accounting firm, Darren launched an elegant men’s clothing store, became a partner in a luxury Asian antique lamp company, and served as Executive Editor of CPA Practice Advisor Magazine. He went on to found Rootworks, one of the profession’s first firm transformation platforms, and later launched Better Everyday, a private community designed to support firm owners seeking clarity, simplicity, and freedom.
A lifelong writer and thinker, Darren has authored multiple books and written extensively for publications like Accounting Today, CPA Practice Advisor Magazine, and INC Magazine. He is also an astute consumer of world-class hospitality and design—drawing inspiration from elegant spaces and experiences across the globe. Darren’s unique blend of creativity, business acumen, and real-world accounting experience gives him the ability to help firm owners thrive in a complex world—without sacrificing elegance, intention, or joy.
Books by Darren
This book is your blueprint for modern firm design. With an emphasis on simplicity, Darren Root introduces a model for transforming your accounting firm through streamlined technology, focused client service, and clear strategic direction. If you’re ready to reduce complexity and create a business that works for you—not the other way around—The Simple Firm shows you how.
A follow-up to The E-Myth Accountant, this book takes the mindset shift deeper—urging firm owners to become intentional architects of their business. Darren Root shares how to move beyond day-to-day busyness and start designing a firm that supports your lifestyle, goals, and values. It’s a call to clarity, direction, and freedom.
Co-authored with Michael E. Gerber, this foundational book introduces accountants to the power of working on the business, not just in it. It challenges firm owners to rethink outdated assumptions and embrace entrepreneurial thinking—laying the groundwork for building a practice that’s scalable, sustainable, and aligned with your long-term vision.
A trusted community for accounting firm leaders
Better Everyday is built for firm owners who want to simplify operations, strengthen their teams, and lead with intention. Grounded in the principles of The Simple Firm, the community offers a practical path to building a business that supports your life—not overwhelms it.
The focus is simple and clear:
Strategy - Build a firm that’s aligned, intentional, and guided by a modern framework for success.
People - Develop a strong, engaged team with the structure and clarity they need to thrive.
Help Along the Way - Get the support, tools, and community insight to make better decisions—every day.
Whether you're just starting to rethink how your firm works, or you're ready to scale with purpose, Better Everyday helps you do it with confidence and simplicity
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“Building a Simple Firm”
